"We must rapidly begin the shift from a
thing-oriented society to a person-oriented society. When machines and
computers, profit motives and property rights are considered more important
than people, the giant triplets of racism, militarism and economic
exploitation are incapable of being conquered. A nation can flounder as
readily in the face of moral and spiritual bankruptcy as it can through
financial bankruptcy."
From the red article by Sara Phillips (2011) I've started thinking of the ways the consumer society may look in 10, 15 or even 20 years time. The fact that nowadays retail world is flooded with fabricated items of almost every sphere of human life. It has never been easier and harder at the same time to be unique and to be able to afford things you want. Consumerism and mass production has started to drift off to a virtual space as the physical shopping experience as we remember does not entertain the consumer anymore.
However after the era of digitalism people have become more aware of the fact that material possessions; labels, cars and all the socially accepted "desired possessions" do not give you the satisfaction or any sense of achievement. People start looking for new ways of stimulating their senses.The experience lifestyle wave first broke out in Paddington, Brisbane Australia in 2020's and wiped out the consumerism sensibilities around country within 5 years.
Revell, T., 2012. 88.7. Master of Design Thesis Project. London: Royal College of Art.
http://www.tobiasrevell.com/88.7a.html
This fiction story expresses an interesting point of how the population and territory are no longer important in nowadays world when it comes down to a political influence and power. In this short story a minor group of individuals possessed by an idea or business plan were able to developer a community with a major political influence and control the international market from a former USSR Icebreaker.
Continuing on with thoughts in regards to what retail, and fashion in particular would present itself in 10, 15 or even 20 years time. How can you materialise an online shopping experience?